Monthly Archives: November 2015

Competitor Product Warning

A competitor is selling crafts-grade tiles that are clear glass with a thin coat of color that scratches off. They have search engine ads that have “Mosaic art supply” in the title of their ads! That is why you think you bought the tiles from us, but they are not MosaicArtSupply.com, and this is not our product.

You can help stop this competitor from damaging my business name. READ TO THE END TO FIND OUT WHAT YOU CAN DO.

Earlier this year, a manufacturer sent use a set of samples that included colored and textured mirror tiles of various types like those you have been purchasing on competitor websites. We were very excited to get these, but testing revealed some disturbing problems.

reflective foil comes off

The reflective foil on the bottoms of the arts-n-crafts gems comes off when the tiles are cut.

Foil Comes Off When Cut

We thought the textured-bottom mirror tiles were a clever product because they came in odd trapezoidal shapes so that the user could avoid cutting the tiles and breaking the coating on the reflective foil that protects the foil from being oxidized and tarnished by adhesives.

However, some people will want to cut the tile anyway no matter what is recommended, and so this problem with the foil delaminating and coming off the glass is a real issue,

A More Serious Issue: Clear Glass

The problem with the foil pales in comparison with what else cutting revealed: The glass itself is clear, and the coloring is a surface treatment that is easily scratched by sand and grit!

Clear Glass Tile Colored Surface

SERIOUS PROBLEM. Clear glass tile with color added as a thin layer on top is a serious problem for architectural and art use because the thin layer of color is easily scratched by sand and grit. Craft projects made from these will look cheaper and more artificial as they age, while those projects made from real colored glass look more authentic as they get scratches and chips.

Color Scratches Off

Scratched Off Color

Sand and grit can scratch the color off the clear glass

The clear glass with a colored surface was not the only serious problem we found. Some of the manufacturer’s other types of mirror tile had a much thinner type of protective coating to keep the reflective metal from getting oxidized by the glue –more like the coating on generic mirror stock than tile.

They Are Not MosaicArtSupply.com

A competitor is using the phrase “Mosaic art supply” in the title of their search engine ads, and that is why you think you ordered the mirror tiles from us. We only sell materials that are architectural and fine art quality.

misleading search ad

Screen shot of Google showing competitor’s use of “Mosaic art supply” as the title of their ad. Always verify the URL of any website you browse. That is a basic safety practice for using the Internet!

I have contacted Google explaining why I think the competitor’s use of “Mosaic art supply” as the title of their ad is a deliberate attempt to create confusion between websites:

“Mosaic art supply” is not a valuable keyword phrase for an ad based on the number of searches. Based on search frequency compared to other mosaic phrases, this keyword phase would sell for well under half a dollar per click. but currently costs several dollars and rising. The ad rate would not be worth paying if not for our use of the phrase as our domain name. Any Internet retailer can tell you that many people do not pay attention to the URL and that ad titles are often equated with business name.

What You Can Do

Mosaic Art Supply is a small LLC that exists to provide resume-building day jobs for emerging artists, who would otherwise be waiting tables or answering phones in more stressful environments.

We don’t have the budget to respond to questionable ad campaigns by a competitor who supplies craft-grade materials to discount stores. What we do have is some standing in the mosaic community.

What we are asking from you and others is that you create links to favorite products and instructions on our website from any appropriate venue (Facebook, your blog, your website, social networking sites, forums, etc.). Linking to some of our more useful blog articles would also help.

With sincere thanks,

Joe Moorman, owner Mosaic Art Supply

Glass Beads for Mosaic Art

We now sell glass beads for use in mosaic artwork. We have several types including murano, lampwork, millefiori, etc., but for practical purposes, glass bead are best divided into two groups: those small enough to be glued next to glass mosaic tile without sticking out too far, and those so large that they are best used by pressing into a bed of thinset mortar. In either method, glass beads are a great way to give a mosaic texture and dimension and an eclectic look and feel.

Small Beads For Gluing On Surfaces

Small Glass Beads

Some of our Glass Bead Assortments are beads small enough to be glued beside thin mosaic tile and not stick out too far. The assortments are made from beads in the same color family as shown.

Larger Lampwork Beads For Pressing Into Mortar

Lampwork Glass Beads

We also sell assortments of larger Lampwork Glass Beads. These are best used in stepping stone molds or pressing into thinset mortar.

Stepping Stone Molds are used to make mosaic stepping stones by pressing tile, stone, glass gems and other durable objects into wet concrete. Our large lampwork glass beads are perfect for decorative art were pieces are pressed into mortar or concrete. As always, you have to be careful with stepping stones and make sure you don’t create a slip hazard or position glass pieces in such a way that they can get broken off and leave sharp edges exposed.

Ideas For Using Glass Beads

It’s easy to come up with ideas for how to use glass beads in found-object mosaics: just combine them with other items made from glass, porcelain, stone, thicker seashells, and other durable materials. But beads can also be used in figurative mosaic images. Consider the following:

Mosaic tile can be arranged in curved rows to suggest motion, such as when tiles in the background are laid out in concentric rows around the figures in the foreground. The mosaic bird image in our logo is an example of how this works:

Mosaic Art Supply Logo

The bird in the Mosaic Art Supply logo uses background tiles arranged in concentric rows to suggest motion.

Rows of glass beads could be alternated with rows of flat glass mosaic tile to increase the contrast and make each row stand out more and heighten the effect of the concentric rows, especially if the rows of glass beads were placed more randomly and intermittently instead of every other row.

Similarly, you could use single-file lines of beads to outline figures, render letters and numbers, or draw smaller figures.

Millefiori and Murano Glass Beads

Murano Millefiori Glass Beads

We have Glass Bead Assortments of various types of murano, millefiori, and lampwork.

Most of our more elaborate varieties of glass beads are larger than what could be easily glued on a flat surface next to glass tile –but not all of them! The millefiori glass beads are the exception. They are relatively thin and could be used to suggest smaller flowers in a mosaic bouquet.